’60s Fashion Outfits from McCall’s Magazine

June 9th, 2011


vintage fashion stripes mccalls magazine 1960s

Hello and Happy Thursday, everyone!

I’ve recently been digging into the pages of a recent gift … a stack of 1960s fashion McCall Magazines gifted to me by a fellow vintage lover and Facebook supporter, Lisa C!

When envisioning my “dream home,” (or per NYC standards … apartment!) I imagine a great wooden bookshelf built into the wall just filled to the edges with vintage fashion magazines. I think I’d even frame some of the covers as wall art, especially the oversize ones like McCall’s which measure about a few inches taller and wider than the standard modern-day magazine.

I got my professional start in the magazine industry (working at SELF, Glamour and Esquire.com), so the blood, sweat and tears required to build a monthly ‘zine is familiar to me.

I appreciate vintage magazines not only for their glimpse into another era and how the authoritative voices of ‘zines shared lifestyle tips, news and advices to its readers, but also because the technology of yesterday was so different (and cumbersome!) compared to today.

Imagine opening a magazine with limited touch-ups and photo editing! Fashion magazines pre-Adobe Photoshop were more likely to show the true beauty & health of its models because there were limited touch ups and “slim downs” that could be made. When admiring the models in McCall’s (which you’ll get a great look at after the jump) I noticed that while they had model-esque bodies, they looked REAL in both body and in mind.

The female figure was embraced and dressed to show wearable fashion; not outrageous artistic displays of textiles and colors and design, which we so often see in high-end magazines like Vogue. But if you’re anything like me, you find yourself wondering why you even bothering looking at the pictures when the model is half the size of you and wearing unattainable designer couture?

I’ll get off my soapbox now, but I think you ladies can agree when I say that absorbing vintage fashion magazines is a welcome change from what’s available on newsstands today.

<< SHOP NOW: Authentic & awesome 1960s vintage clothing from eBay! 

Keep reading after the jump to see photos I scanned from the April 1964 issue of McCall’s Magazine, and for my vintage & modern fashion picks of fantastic ’60s dresses to buy online now that resemble looks from the spread!

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