While selling vintage may look like all fun and games, there’s serious work to be done before any golden reward (i.e. profits) can be achieved. That’s why I surveyed 138 vintage sellers on the problems and daily dilemmas which face their shops. Here are the results from the digital survey via SurveyMonkey, including bar graphs, comments and percentages highlighting the struggles behind selling vintage clothing online.
After posing the question, “How do you price vintage clothing?” on the Facebook page, I was left wondering if it was worth asking the question at all. Why? Because everyone had their own point-of-view, and that there was no “industry standard” for accurately and fairly pricing vintage clothing. It was after Heather McWilliams of Good ‘N Plenty Vintage sent me a mock-up for her “pricing formula” that the truth clicked.