The 1960s was a fashion decade of lightning fast changes as influenced by the era’s various subcultures from hipsters to hippies; beatniks to mods to swingers. An era of sweeping social and political change, the fashion trends were fast-moving and quickly commercialized by designers from “underground” origins to the mainstream.
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Just like the changes of the 1960s themselves, the fashion trends were similarly groundbreaking and for the most part, completely new and novel ideas to the landscape of fashion.
While ’60s designers still defined trends for the season, for the first time ever counterculture groups like London’s “mod” scene and America’s “hippie” sect influenced the styles and clothing types produced by mainstream fashion brands and marketed to the decade’s youth.
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