40s

21 Reasons Why You Should Wear 1940s Clothing & Trends

Monday, October 14th, 2013
21 Reasons Why You Should Wear 1940s Clothing & Trends

1940s clothing and trends in America from 1940 to 1947 were influenced by the pressures of World War II. Victory suits, padded blazers and pants were worn by women. Wool, nylon and silk was outlawed, so rayon and gabardine became popular materials.’40s American fashion was about masculine styling of severe suiting, sharp and somber-colored dresses and the era’s “make do and mend” motif.

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Empowered by the Past: A Vintage Compact Tells a Special ’40s Story

Tuesday, May 28th, 2013
Caroline Henney and her sister Lyn as children in 1950s England.

Bag the Jewels Vintage founder Caroline Henney reflects on the past through a vintage mirror once owned by her mother and now in her collection since she passed away 24 years ago. Her mother, who served in Britain’s ATS (Auxiliary Territorial Service) during World War II in the 1940s, appreciated lipstick not just as a beauty booster, but a source of confidence and morale as influenced by her experiences in war torn England.

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Why World War Two Fashion Wasn’t Just About ’40s Pin Up Girls

Tuesday, August 14th, 2012
Why World War Two Fashion Wasn’t Just About ’40s Pin Up Girls

’40s fashion during World War Two wasn’t about dressing like a sexy pin-up girl in a halter top and high-waisted bikini with a red lip and flower in your hair’s “Victory Curls.” To help show the reality of fashion from 1940 to 1946, I gathered photos from the US Library of Congress Flickr page to show how women truly dressed during this patriotic American time.

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Five ’40s Dresses That Capture the Era

Thursday, May 24th, 2012
Five ’40s Dresses That Capture the Era

I worked with Hinesite Vintage to model 5 ’40s dresses representative of the era’s trends. From military style to country chic to novelty print design and more, these dresses possess unique attributes that make them quintessential pieces of their time.
Keep reading after the jump to see the 5 styles I think best represent the ’40s, and to see which one best fits your vintage-inspired life!

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1940s Fashion Trends for 5 Modern Looks

Thursday, March 1st, 2012
1940s Fashion Trends for 5 Modern Looks

The absence of designers and wartime restrictions forced women to creatively adapt and improvise when it came to choosing their wardrobe in the 1940s. Despite restrictions, awesome trends still emerged from the decade and inspired quintessential pieces in the modern woman’s closet today. Keep reading to see how 5 modern ladies incorporated ’40s fashion into their everyday looks, and how these ‘40s trends were born!

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