Hello and happy THURSDAY vintage lovers!!!!
One of my favorite “vintage discoveries” is when I find a piece of DEADSTOCK VINTAGE.
It’s like finding a diamond amongst the jewels: I’m already so satisfied with the vintage finds I’m discovering, but then I see a shimmer that truly makes my heart beat faster — a piece of vintage with the original tags.
Keep reading after the jump for the 411 on deadstock vintage … and some pictures of deadstock I’ve found on my thrifting & vintage shopping adventures!
HOW TO IDENTIFY DEADSTOCK
When thrifting or shopping vintage and you find a piece of vintage (clothing at least 20 years old, or roughly from the early ’90s and earlier) with its original tags still on, you’ve encountered what the industry refers to as DEADSTOCK.
WHY IT’S CALLED DEADSTOCK
Deadstock vintage are called as such because they have “passed away” [i.e. died] from the original stock where they previously existed [i.e. lived] in a store. The piece of vintage clothing was never sold from that store for whatever reason — perhaps it was a piece of sale clothing that was unbought, or the store/boutique/department store chain fell bankrupt and its remaining inventory found its way to a thrift store or the hands of a vintage boutique owner.
OTHER NAMES FOR DEADSTOCK
“Deadstock” vintage carries a slight negative connotation because of the word “dead,” so many vintage boutique owners have taken to calling it “Livestock” because by selling it on their racks and shelves again, they are essentially breathing new life into a piece that is alive and well to be sold.
Other vintage dealers may refer to dead/livestock as “New Old Vintage” or “Never Off the Shelves,” abbreviated with the acronym NOS.
HOW TO SHOP ONLINE FOR DEADSTOCK
When shopping vintage online, use “deadstock” in your search keywords. I’ve noticed many sports fans search for “deadstock snapbacks” on Google, and “deadstock sunglasses” seems to be another popular item sold on Ebay, Etsy, Market Publique and other online vintage marketplaces.
If your search results don’t satisfy your deadstock shopping needs, then try “livestock” or the abbreviation “NOS,” too. I just search for “NOS vintage” on Etsy and yielded these search results.
OTHER WAYS YOU MAY FIND DEADSTOCK
The term “deadstock” arguably should apply only to the pieces which were never sold straight from a store, because what I’m finding more and more are pieces from the late ’80s and beyond which were bought by a consumer and lived in their closet, however were never worn by that buyer themselves.
As a society and culture we have become very consuming hungry individuals. Instead of buying only what we need, we buy what we want — and often. How many of you have something “new” hanging in your closet right now … that you have yet to wear?! How many of you have been shopping your local thrift store to find a piece from H&M new with tags?
I’m not sure what this “unworn merchandise with original tags” should be called — because it’s not vintage, it may be more appropriate to refer to it as “New Not in Store” pieces, or NNS instead. Perhaps we can start a trend, thrift & vintage lovers?!
WILL DEADSTOCK VINTAGE EXIST IN THE FUTURE?
I predict that “deadstock vintage” will be harder and harder to come by in the future because “second season chains” like TJ Maxx, Marshal’s, Ross, Filene’s Basement, Loehmans, etc. are making it more difficult for inventory of today to exist unworn without purchase for the time it needs to become officially “vintage.”
So, the H&M, Forever 21, Zara, etc. clothing of today is not sitting around in some storage unit for 50 years, only to be discovered in 2061 by a vintage lover and sold as deadstock from 2011. Rather, the pieces from mainstream stores are just being sold to consumers out of season at stores like Marshals.
EXAMPLES OF DEADSTOCK VINTAGE
Keep scrolling to see examples of deadstock vintage I’ve captured along my thrift and vintage journeys. The tag design, typography and language [not to mention price!] make me smile so much that I even wrote this post on how to identify vintage in a thrift store with tags & labels. Check it out for more vintage shopping know-how!
YOU CAN EVEN BUY DEADSTOCK FRAGRANCES
Deadstock vintage perfumes and colognes refer to fragrances produced years or decades ago and have never been used or opened. These fragrances can have significant value for collectors and perfume enthusiasts, as they offer a glimpse into the past and a chance to experience no longer available scents.
Vintage fragrances often differ from modern fragrances in both composition and performance. Many vintage fragrances use high-quality natural ingredients, creating more complex and long-lasting scents. On the other hand, modern fragrances often rely on synthetic ingredients and may be designed to have a more mass-market appeal.
Despite the appeal of vintage fragrances, many modern fragrances have gained a strong following. For example, Dolce & Gabbana Light Blue Perfume for Women is a popular fragrance that combines citrus and floral notes to create a fresh and bright scent. Juliette Has a Gun is another modern fragrance brand that has gained popularity for its edgy and unconventional scents.
YSL is a classic fragrance brand that has been producing fragrances for decades. Some of their most popular scents include Opium, a spicy and exotic fragrance, and Black Opium, a modern and feminine scent with notes of coffee and vanilla.
While vintage fragrances can offer a unique and valuable experience, modern fragrances remain popular for their accessibility and mass-market appeal. A wide range of fragrance options is available today, from classic brands like YSL to newer, more experimental brands like Juliette Has a Gun.
OMG. I have a deadstock vintage Lanvin dress from the 60s I’m guessing, plus a vintage deadstock Carla Marchi bag, from maybe the 80s? I could send you pics if you would like!
i always love finding deadstock items! i think it’s the tags… who knows :)
Urban Jungle Fashion says
Great piece! I really learned a lot!
Late Night Coffee says
Yay…I learned a new term today. How fun to find an original tag on a retro piece….I can see where the value would definitely go up! Love your blog!
NOS stands for New Old Stock.
Love your blog very insightful and will be put to good use. My store in on Facebook it’s a first and new swap meet in southernmost oregon called Siutgern Oregon Buy N Sell. Ceck it out!
Yolanda Martinez says
Dear Sammy D,
Thank you for your explanation of deadstock. Often times I see in on-line auctions that a seller has listed something as NOS and they are selling numerous item from one company.
My question; is it possible to but new old stock directly from manufacturers who have gone out of business?
It’s driving me crazy cuz I want to cash in on this trend!