May 24th, 2013
After posing the question, “How do you price vintage clothing?” on the Facebook page a few weeks ago, I was left wondering if it was worth asking the question at all.
Why? Because it seemed like everyone had their own point-of-view, and that there was no “industry standard” for accurately and fairly pricing vintage clothing.
Read a sampling of replies I pulled from the Facebook comment thread to see my point:
THE POINT-BY-POINT ANALYZER
“Desirability, condition, market trends and comparison to similar items. What we paid is irrelevant to what it will sell for, but if we have had something professionally restored that may factor into the retail price. The old adage is true, something is only worth what the customer will pay. But there are many different customers for vintage, a young trendy customer, an older classic conservative customer, the designer, the reseller, the museum, the TV or theater costume department, etc. Some dealers can sell an item another dealer cant simply because they have a different buyer. So I think the trick is knowing who your customers are and what their needs are. Then finding your pricing niche.” – Jennifer Karpin
THE TREND FORECASTER
“It’s about demand and I compare to items on eBay and auction sites. It’s also about condition, and market locale. In the Northeast there are hot vintage items that the Southerners would be like, ‘Huh? Why is that so hot?’ Also, what is trending – Steampunk? Okay, old poison bottles and watchfobs, hatpins, anything with old gears. You have to keep your hand on the pulse of what the current trends are in pop culture as well as what’s truly highly collectible.” – Mel Baerry
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May 23rd, 2013
Sarara Vintage Couture founder reflects on how her mother – who was raised in a working class family in the 1950s and 1960s – took small steps toward greatness with both personal and inner style rooted in confidence and creativity. Raised without the financial means to purchase fashions new in the store, Sara’s mother handcrafted a wardrobe that spoke to the person she wanted to be and could become with perseverance, patience and hard work.
May 17th, 2013
Vintage costume jewelry is perhaps the easiest way to wear vintage for any modern woman of any background, style or size. It was thanks to 1950s fashion that costume jewelry rose in prominence for the everyday woman to wear. As necklines dipped lower and hair became shorter, the need to wear earrings, bracelets and necklaces every single day became not just a trend, but outfit protocol.
May 14th, 2013
Last week I spoke with Lara of Locapoxie Vintage about how she should be marketing her online vintage shop to improve her sales. Lara was an awesome girl and based in an equally awesome town (Asheville). After sharing some of my social media marketing tips with her, I decided I’d do the same for you with these three key ways to sell more vintage by personalizing your online & offline interactions … the smart way!
May 13th, 2013
Mr. Dino is a designer from the 1960s who once dined with many a fine lady. These ladies enjoyed wearing his op-art prints to social soirees, artistic affairs and to raise eyebrows whilst shopping around town. Mr. Dino made dresses of designs compared to the likes of Emilio Pucci. While we all know Mr. Pucci by both first and last name basis, the average #vintagelover is hardly familiar with the pseudonym Mr. Dino.
May 6th, 2013
Put down the iPhones and pick up a vintage Swatch watch. Swatch watches are colorful, charismatic time pieces that became a fad of every trendy girl/guys’ closet in the 1980s and 1990s. An advertisement would depict a wearer rocking not just one but multiple Swatch watches on his or her arms, proving that the Man Repeller’s popularization of the “arm party” may not be so original after all.