Good as Vintage Gold: 1950s Gold Sequin Dress for Magnum Ice Cream

June 19th, 2013
lipstick affirmations

lipstick affirmations

Photography by Diane Dulgerian 

Every girl deserves to feel as glorious as gold. Whether we’re wearing it or not, we can always feel it by tapping into the golden glow of our inner beauty.

This is the inner light that shines no matter what. But of course, putting on a 1950s golden sequin dress from Sarara Vintage doesn’t hurt to help that inner gold burn brighter!

I loved pairing my vintage ’50s dress and ’70s cuffs with a golden lip, lid and bronze cheeks. Heres a look that’s inspiring me to “go gold” for a summer of vintage fashion love.

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My SEO Smackdown Class: How to Attract Customers to Your Etsy Shop

June 17th, 2013
pop expert logo

An Etsy shop can’t be “found” unless it’s SEO-optimized. SEO is writing your shop description, about page, titles, listing descriptions and more so that they include the best keywords allowing for the greatest amount of potential eyeballs landing on your listings and exploring your shop to see what else you have for sale. An SEO-optimized shop attracts customers without tweeting, Facebooking, Instagramming having to send a single smoke signal about it.

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Branding 101: Why Your Vintage Shop Needs to Tell a Story

June 16th, 2013

Without a story behind your vintage brand, your goods are the same as if the shopper is visiting a flea market, thrift store or digging through their Grandma’s closet. Your vintage shop needs to brand itself so that in the sea of sellers, you can differentiate your product from the rest, reaching the customer who sees themselves in your merchandising, models and curation of top-notch vintage finds.

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The Real Lives of Vintage Sellers: Daily Dilemmas & Doubts

June 7th, 2013
vintage survey graph

While selling vintage may look like all fun and games, there’s serious work to be done before any golden reward (i.e. profits) can be achieved. That’s why I surveyed 138 vintage sellers on the problems and daily dilemmas which face their shops. Here are the results from the digital survey via SurveyMonkey, including bar graphs, comments and percentages highlighting the struggles behind selling vintage clothing online.

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Empowered by the Past: A Vintage Compact Tells a Special ’40s Story

May 28th, 2013
1950s children vintage photo

Bag the Jewels Vintage founder Caroline Henney reflects on the past through a vintage mirror once owned by her mother and now in her collection since she passed away 24 years ago. Her mother, who served in Britain’s ATS (Auxiliary Territorial Service) during World War II in the 1940s, appreciated lipstick not just as a beauty booster, but a source of confidence and morale as influenced by her experiences in war torn England.

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Formula: The Easiest Way to Price Vintage Clothing

May 24th, 2013
Money in the form of many large bills

After posing the question, “How do you price vintage clothing?” on the Facebook page, I was left wondering if it was worth asking the question at all. Why? Because everyone had their own point-of-view, and that there was no “industry standard” for accurately and fairly pricing vintage clothing. It was after Heather McWilliams of Good ‘N Plenty Vintage sent me a mock-up for her “pricing formula” that the truth clicked.

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Empowered by the Past: Sara’s Mom Had Sporty ’70s Style

May 23rd, 2013
1970s fashion photo

Sarara Vintage Couture founder reflects on how her mother – who was raised in a working class family in the 1950s and 1960s – took small steps toward greatness with both personal and inner style rooted in confidence and creativity. Raised without the financial means to purchase fashions new in the store, Sara’s mother handcrafted a wardrobe that spoke to the person she wanted to be and could become with perseverance, patience and hard work.

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The History of Vintage Costume Jewelry Brands

May 17th, 2013

Vintage costume jewelry is perhaps the easiest way to wear vintage for any modern woman of any background, style or size. It was thanks to 1950s fashion that costume jewelry rose in prominence for the everyday woman to wear. As necklines dipped lower and hair became shorter, the need to wear earrings, bracelets and necklaces every single day became not just a trend, but outfit protocol.

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