July 3rd, 2013
Beyond finding, mending, cleaning, photographing, listing and shipping inventory, vintage sellers are forced to be workaholics if they want to grow and ultimately, make the money they need to live a balanced, healthy and prosperous life. So to help realize your greatest power within and how to shift from stressful fear to patient focus in any moment, this post reveals 5 quick shifts to use when you’re feeling overwhelmed.
June 28th, 2013
I appeared on Arise 360 TV to discuss why every woman should invest in designer vintage fashion. I collaborated with Shrimpton Couture to showcase vintage dresses by Missoni, Bill Blass, Stephen Burrows, Betsey Johnson and Emma Domb. Watch to see me discuss what vintage fashion is, why every woman should be wearing it and how to get these amazing dresses for your fabulous wardrobe of designer style!
June 25th, 2013
1920s style is hot for summer. The Great Gatsby caused a resurgence in the ’20s flapper look, but the shimmering sequins on slinky, high-cut dresses aren’t practical for everyday wear. What the 1920s style trend failed to inspire is how to wear ’20s casual style. So without having to pretend I was a funky flapper, I wore a dropwaist ’20s style dress from Great Lake Outfitters for your ‘20s inspired pleasure.
June 19th, 2013
1950s style marks an era of feminine glamour.1950s clothing inspired women to embrace their figures with hourglass silhouettes and hip-hugging cuts a la the pencil skirt and wiggle dress. I loved pairing my vintage ’50s dress and ’70s cuffs (from Sarara Vintage Couture) with a golden lip, lid and bronze cheeks. Here’s a look that’s inspiring me to “go gold” for a summer of vintage fashion love.
June 17th, 2013
An Etsy shop can’t be “found” unless it’s SEO-optimized. SEO is writing your shop description, about page, titles, listing descriptions and more so that they include the best keywords allowing for the greatest amount of potential eyeballs landing on your listings and exploring your shop to see what else you have for sale. An SEO-optimized shop attracts customers without tweeting, Facebooking, Instagramming having to send a single smoke signal about it.
June 16th, 2013
Without a story behind your vintage brand, your goods are the same as if the shopper is visiting a flea market, thrift store or digging through their Grandma’s closet. Your vintage shop needs to brand itself so that in the sea of sellers, you can differentiate your product from the rest, reaching the customer who sees themselves in your merchandising, models and curation of top-notch vintage finds.
June 7th, 2013
While selling vintage may look like all fun and games, there’s serious work to be done before any golden reward (i.e. profits) can be achieved. That’s why I surveyed 138 vintage sellers on the problems and daily dilemmas which face their shops. Here are the results from the digital survey via SurveyMonkey, including bar graphs, comments and percentages highlighting the struggles behind selling vintage clothing online.