My SEO Smackdown Class: How to Attract Customers to Your Etsy Shop

June 17th, 2013
pop expert logo

SEO class with pop expet

Here’s how 45 minutes with me can attract new customers to your Etsy shop … the easy way. 

“Where my customers at??”

If you’re a seller on Etsy asking yourself this question on a regular basis, keep reading.

A shop can’t be “found” by users of Etsy unless it’s SEO-optimized. 

What’s SEO you ask? It’s the process of writing your shop description, about page, titles, listing descriptions and more so that they include the best keywords allowing for the greatest amount of potential eyeballs landing on your listings and exploring your shop to see what else you have for sale.

In other words, an SEO-optimized site = a shop which buying customers find … without you having to tweet, Facebook, Instagram or send a single smoke signal about it.

That’s why I’m offering a class on Pop Expert for all Etsy sellers to learn the ins and outs of SEO so that their shops can rank in the first pages of search, retain customers for engaged shoppers and be found by buying-customers looking for their products.

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Branding 101: Why Your Vintage Shop Needs to Tell a Story

June 16th, 2013
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Without a story behind your vintage brand, your goods are the same as if the shopper is visiting a flea market, thrift store or digging through their Grandma’s closet. Your vintage shop needs to brand itself so that in the sea of sellers, you can differentiate your product from the rest, reaching the customer who sees themselves in your merchandising, models and curation of top-notch vintage finds.

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The Real Lives of Vintage Sellers: Daily Dilemmas & Doubts

June 7th, 2013
vintage survey graph

While selling vintage may look like all fun and games, there’s serious work to be done before any golden reward (i.e. profits) can be achieved. That’s why I surveyed 138 vintage sellers on the problems and daily dilemmas which face their shops. Here are the results from the digital survey via SurveyMonkey, including bar graphs, comments and percentages highlighting the struggles behind selling vintage clothing online.

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Why Your Smile Is Your Best Style!

June 3rd, 2013
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The Importance Of Smiling In Fashion There are so many things that people do not actually understand when referring to fashion. Unfortunately, it is really easy to make mistakes since there are many things that have to be learned about this industry. No matter what fashion we talk about, ranging from vintage to contemporary, smiling […]

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Empowered by the Past: A Vintage Compact Tells a Special ’40s Story

May 28th, 2013
1950s children vintage photo

Bag the Jewels Vintage founder Caroline Henney reflects on the past through a vintage mirror once owned by her mother and now in her collection since she passed away 24 years ago. Her mother, who served in Britain’s ATS (Auxiliary Territorial Service) during World War II in the 1940s, appreciated lipstick not just as a beauty booster, but a source of confidence and morale as influenced by her experiences in war torn England.

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A Look at Fancy Dress Throughout the Ages

May 27th, 2013
women wearing victorian dress in the late 1800s

Unlike film and theatre costume, the history of fancy dress isn’t well documented, as it is a more private pursuit. However, as fancy dress has become more common in Western society, particularly at Halloween and during cosplay festivals, we’re taking a look at fancy dress through the ages. Some people prefer to dress up as […]

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Formula: The Easiest Way to Price Vintage Clothing

May 24th, 2013
Money in the form of many large bills

After posing the question, “How do you price vintage clothing?” on the Facebook page, I was left wondering if it was worth asking the question at all. Why? Because everyone had their own point-of-view, and that there was no “industry standard” for accurately and fairly pricing vintage clothing. It was after Heather McWilliams of Good ‘N Plenty Vintage sent me a mock-up for her “pricing formula” that the truth clicked.

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Empowered by the Past: Sara’s Mom Had Sporty ’70s Style

May 23rd, 2013

Sarara Vintage Couture founder reflects on how her mother – who was raised in a working class family in the 1950s and 1960s – took small steps toward greatness with both personal and inner style rooted in confidence and creativity. Raised without the financial means to purchase fashions new in the store, Sara’s mother handcrafted a wardrobe that spoke to the person she wanted to be and could become with perseverance, patience and hard work.

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