June 25th, 2013
Photography by Diane Dulgerian
1920s style is hot for summer 2013.
Period films like The Great Gatsby caused a resurgence in the ’20s flapper look, but the shimmering sequins on slinky, high-cut dresses aren’t practical for everyday wear in the modern world. And while Daisy Buchanan is quite the fashion catch, her meticulously matched looks are better for the pages of Vogue than for walking the streets of a town near you.
What the 1920s style trend failed to inspire is how to wear ’20s style in a casual way. There’s no need to dress for the club in strands of pearls and dresses of fringe to channel the roaring 1920s. Don’t worry about learning the Charleston, putting on a flapper lip or kicking up your legs with a whiskey sour in your hand.
June 19th, 2013
1950s style marks an era of feminine glamour.1950s clothing inspired women to embrace their figures with hourglass silhouettes and hip-hugging cuts a la the pencil skirt and wiggle dress. I loved pairing my vintage ’50s dress and ’70s cuffs (from Sarara Vintage Couture) with a golden lip, lid and bronze cheeks. Here’s a look that’s inspiring me to “go gold” for a summer of vintage fashion love.
June 17th, 2013
An Etsy shop can’t be “found” unless it’s SEO-optimized. SEO is writing your shop description, about page, titles, listing descriptions and more so that they include the best keywords allowing for the greatest amount of potential eyeballs landing on your listings and exploring your shop to see what else you have for sale. An SEO-optimized shop attracts customers without tweeting, Facebooking, Instagramming having to send a single smoke signal about it.
June 16th, 2013
Without a story behind your vintage brand, your goods are the same as if the shopper is visiting a flea market, thrift store or digging through their Grandma’s closet. Your vintage shop needs to brand itself so that in the sea of sellers, you can differentiate your product from the rest, reaching the customer who sees themselves in your merchandising, models and curation of top-notch vintage finds.
June 7th, 2013
While selling vintage may look like all fun and games, there’s serious work to be done before any golden reward (i.e. profits) can be achieved. That’s why I surveyed 138 vintage sellers on the problems and daily dilemmas which face their shops. Here are the results from the digital survey via SurveyMonkey, including bar graphs, comments and percentages highlighting the struggles behind selling vintage clothing online.
May 28th, 2013
Bag the Jewels Vintage founder Caroline Henney reflects on the past through a vintage mirror once owned by her mother and now in her collection since she passed away 24 years ago. Her mother, who served in Britain’s ATS (Auxiliary Territorial Service) during World War II in the 1940s, appreciated lipstick not just as a beauty booster, but a source of confidence and morale as influenced by her experiences in war torn England.
May 24th, 2013
After posing the question, “How do you price vintage clothing?” on the Facebook page, I was left wondering if it was worth asking the question at all. Why? Because everyone had their own point-of-view, and that there was no “industry standard” for accurately and fairly pricing vintage clothing. It was after Heather McWilliams of Good ‘N Plenty Vintage sent me a mock-up for her “pricing formula” that the truth clicked.
May 23rd, 2013
Sarara Vintage Couture founder reflects on how her mother – who was raised in a working class family in the 1950s and 1960s – took small steps toward greatness with both personal and inner style rooted in confidence and creativity. Raised without the financial means to purchase fashions new in the store, Sara’s mother handcrafted a wardrobe that spoke to the person she wanted to be and could become with perseverance, patience and hard work.