9 Smart(er) Ways Vintage Sellers Should Be Using Social Media

July 9th, 2013
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social media for vintage sellers

Social media. 

Two words that to many in the online vintage fashion industry, can be a buzzkill.

Why? Managing social media is overwhelming for any vintage seller who feels finding the time to shop, wash, mend, photograph, list and ship garments can feel like a 24/7 job itself!

The results of my survey, The Real Lives of Vintage Sellers, points to the fact that approximately 25% of vintage sellers feel social media management is a burden. 

But social is serious and if you aren’t making time to Facebook, Tweet, Pin and Google +, you’re losing on valuable search engine optimization and audience engagement benefits that will naturally attract a greater amount of eyeballs to your shop over time.

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The Plague of Feeling Like You Never Work Hard Enough

July 3rd, 2013
vintage alarm clock from etsy

Beyond finding, mending, cleaning, photographing, listing and shipping inventory, vintage sellers are forced to be workaholics if they want to grow and ultimately, make the money they need to live a balanced, healthy and prosperous life. So to help realize your greatest power within and how to shift from stressful fear to patient focus in any moment, this post reveals 5 quick shifts to use when you’re feeling overwhelmed.

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Watch My Segment on Designer Vintage Fashion – Arise 360 TV

June 28th, 2013
sammy davis vintage on arise tv

I appeared on Arise 360 TV to discuss why every woman should invest in designer vintage fashion. I collaborated with Shrimpton Couture to showcase vintage dresses by Missoni, Bill Blass, Stephen Burrows, Betsey Johnson and Emma Domb. Watch to see me discuss what vintage fashion is, why every woman should be wearing it and how to get these amazing dresses for your fabulous wardrobe of designer style!

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Wearing ’20s Style in a Dropwaist Dress

June 25th, 2013
lipstick affirmation everything i'm not made me everything great i am

1920s style is hot for summer. The Great Gatsby caused a resurgence in the ’20s flapper look, but the shimmering sequins on slinky, high-cut dresses aren’t practical for everyday wear. What the 1920s style trend failed to inspire is how to wear ’20s casual style. So without having to pretend I was a funky flapper, I wore a dropwaist ’20s style dress from Great Lake Outfitters for your ‘20s inspired pleasure.

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Good as Vintage Gold: 1950s Gold Sequin Dress for Magnum Ice Cream

June 19th, 2013
1950s vintage sequin dress

1950s style marks an era of feminine glamour.1950s clothing inspired women to embrace their figures with hourglass silhouettes and hip-hugging cuts a la the pencil skirt and wiggle dress. I loved pairing my vintage ’50s dress and ’70s cuffs (from Sarara Vintage Couture) with a golden lip, lid and bronze cheeks. Here’s a look that’s inspiring me to “go gold” for a summer of vintage fashion love.

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My SEO Smackdown Class: How to Attract Customers to Your Etsy Shop

June 17th, 2013
pop expert logo

An Etsy shop can’t be “found” unless it’s SEO-optimized. SEO is writing your shop description, about page, titles, listing descriptions and more so that they include the best keywords allowing for the greatest amount of potential eyeballs landing on your listings and exploring your shop to see what else you have for sale. An SEO-optimized shop attracts customers without tweeting, Facebooking, Instagramming having to send a single smoke signal about it.

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Branding 101: Why Your Vintage Shop Needs to Tell a Story

June 16th, 2013

Without a story behind your vintage brand, your goods are the same as if the shopper is visiting a flea market, thrift store or digging through their Grandma’s closet. Your vintage shop needs to brand itself so that in the sea of sellers, you can differentiate your product from the rest, reaching the customer who sees themselves in your merchandising, models and curation of top-notch vintage finds.

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The Real Lives of Vintage Sellers: Daily Dilemmas & Doubts

June 7th, 2013
vintage survey graph

While selling vintage may look like all fun and games, there’s serious work to be done before any golden reward (i.e. profits) can be achieved. That’s why I surveyed 138 vintage sellers on the problems and daily dilemmas which face their shops. Here are the results from the digital survey via SurveyMonkey, including bar graphs, comments and percentages highlighting the struggles behind selling vintage clothing online.

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