June 7th, 2013
Photography by Diane Dulgerian
While selling vintage fashion may look like all fun and games, there’s serious work to be done before profits can be achieved.
First, there’s vintage clothing to be found, cleaned, and reconstructed.
Then, there’s models to hire, backdrops to be hung, garments to be shot, edited and listed.
After all of that, there’s descriptions to write, keywords to add and tweeting, Facebooking and Instagramming to do.
Oh, and did I mention customer service, packaging and shipping? Plus everything-in-between unique to fueling the business model of an online vintage shop.
No wonder in last week’s survey on “Your Experiences Selling Vintage Online,” time management was the second biggest problem facing vintage sellers!!
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June 3rd, 2013
The Importance Of Smiling In Fashion There are so many things that people do not actually understand when referring to fashion. Unfortunately, it is really easy to make mistakes since there are many things that have to be learned about this industry. No matter what fashion we talk about, ranging from vintage to contemporary, smiling […]
May 28th, 2013
Bag the Jewels Vintage founder Caroline Henney reflects on the past through a vintage mirror once owned by her mother and now in her collection since she passed away 24 years ago. Her mother, who served in Britain’s ATS (Auxiliary Territorial Service) during World War II in the 1940s, appreciated lipstick not just as a beauty booster, but a source of confidence and morale as influenced by her experiences in war torn England.
May 27th, 2013
Unlike film and theatre costume, the history of fancy dress isn’t well documented, as it is a more private pursuit. However, as fancy dress has become more common in Western society, particularly at Halloween and during cosplay festivals, we’re taking a look at fancy dress through the ages. Some people prefer to dress up as […]
May 24th, 2013
After posing the question, “How do you price vintage clothing?” on the Facebook page, I was left wondering if it was worth asking the question at all. Why? Because everyone had their own point-of-view, and that there was no “industry standard” for accurately and fairly pricing vintage clothing. It was after Heather McWilliams of Good ‘N Plenty Vintage sent me a mock-up for her “pricing formula” that the truth clicked.
May 23rd, 2013
Sarara Vintage Couture founder reflects on how her mother – who was raised in a working class family in the 1950s and 1960s – took small steps toward greatness with both personal and inner style rooted in confidence and creativity. Raised without the financial means to purchase fashions new in the store, Sara’s mother handcrafted a wardrobe that spoke to the person she wanted to be and could become with perseverance, patience and hard work.
May 17th, 2013
Vintage costume jewelry is perhaps the easiest way to wear vintage for any modern woman of any background, style or size. It was thanks to 1950s fashion that costume jewelry rose in prominence for the everyday woman to wear. As necklines dipped lower and hair became shorter, the need to wear earrings, bracelets and necklaces every single day became not just a trend, but outfit protocol.
May 14th, 2013
Last week I spoke with Lara of Locapoxie Vintage about how she should be marketing her online vintage shop to improve her sales. Lara was an awesome girl and based in an equally awesome town (Asheville). After sharing some of my social media marketing tips with her, I decided I’d do the same for you with these three key ways to sell more vintage by personalizing your online & offline interactions … the smart way!