Source: Hinesite Vintage
1930s fashion was an era of feminine and romantic style as influenced by America’s captivation with the silver screen and the beautiful stars who wore sensual silks, luxurious lace and backless bias cut gowns.
We can thank Rita Hayworth, Greta Garbo, Marlene Dietrich, Jean Harlow and other leading ladies for their influences on 1930s fashion trends, as it was their silver screen star power that inspired the contemporary ’30s lady to pursue a form of “escapism” style based on glitz, glamour and provocative mystery.
Unlike ’20s clothing trends, the ’30s silhouette embraced the female form for all to see. Bias cut slip dresses and natural waistlines replaced drop waist dresses, backless gowns replaced the mini dress trend, and voluminousness adornment a la cap sleeves, ruffles and maxi lengths replaced the straight, frill-less lines of a flapper dress meant for comfortable shimmying about the dance floor.
Considering the average income of an American family decreased by 40 percent between 1929 and 1932, you’d think that the styles of the day would be drab, depressing and definitely not as delightful as what you’re about to see in this article! The reality is that because times were so hard, men and women yearned to live vicariously through the fantastical fashions in the theater and attempt to re-create for themselves using sewing patterns and other do-it-yourself methods of clothing production.
While not every American girl was wearing the famous designers of the day a la a Coco Chanel knit suit, an Elsa Schiaparelli hat, a Madeleine Vionnet bias cut dress or a Madame Gres Grecian-style pleated dress, these were still the styles that graced the pages of Vogue and the runways of Paris and which inspired a trickle down effect influencing trends worn by the masses.
When not channeling Bette Davis’ Hollywood style, the contemporary ’30s girl was wearing a crepe-silk dress with a pair of laced oxford shoes and an attention grabbing hat perfectly tilted on her head.
Thanks to the female liberation of the ’20s flapper movement, middle class to upscale ladies of the 1930s were more active participants in day-by-day household affairs and were even working part time outside of the home. Thus, nine-to-five fashions were more utilitarian toward comfort and ease of movement.
Other trends of ’30s clothing styles include the introduction of the zipper, capes-as-outerwear and thanks to Coco Chanel’s understanding that not all women could afford to replace their wardrobes every season, the fashionably acceptable popularity of costume jewelry as a relatively cheap pick-me-up for a woman’s seasonal outfits.
’30s fashion is a vintage style I personally feel is least celebrated in fashion. Perhaps it’s because we mistakenly believe that the Great Depression halted the trends altogether, but in fact the economic strife of the times inspired an entirely new way of designing, wearing and embracing the female form.
Are you an online vintage seller with a ’30s clothing garment in your shop now? Share a link in the comments below the post, or by saying hello on Twitter, Facebook, Instagram or by subscribing to my newsletter!
Feel free to scroll through the post to see all of the 1930s fashion trends, or click any of the links below to be taken immediately to the text within the article.
Source: Vintage Ad Browser
Showing off a girls’ back became quite the trend in the ’30s because tanning became trendy for the first time.
Previously, if a girl had a tan it meant that she was working outside and was therefore of a lower social status, since only the lower classes were forced to spend their days outdoors.
But when sunning gained steam in the ’30s, the glow of one’s skin took on whole new sexy meaning and designers began dipping a lady’s backside to reveal more than just her shoulder blades.
Why It’s Fabulous: Because without having to show too much skin, you can wear a low back velvet or silk dress and know that while you are walking away, everyone is staring at you from behind!
You’ll feel the eyes of admirers burn onto your exposed back. Just be sure to wear sun tan lotion before getting the perfect glow for your backless ’30s style!
Source: Carbonated on Flickr
The glam of the ’30s was accentuated with tiered ruffles. Ruffles are made using extra material used to create volume and structure to a dress. The way a dress draped on the female form was a point of focus for many ’30s designers.
Come ’40s fashion, ruffles would disappear from a woman’s dress since they required extraneous material and because of wartime rations, was shunned as a style element of 1940s clothing.
Why It’s Fabulous: Because the tiered volume of ruffles on a girls’ frame is the surest way to feel like a fairy tale princess, but without having to wear layers of movement-restricting crinoline below a hoop skirt like a modern day Cinderella.
High cap sleeves were an element of the romanticism that captivated 1930s fashion. ’30s designer Robert Piguet was a pioneer of the romantic trend, whose 1936 collection encapsulated this fairy tale fashion he based on 16 century clothing styles.
This style of sleeve (I call it the “puff” sleeve) was typically incorporated onto prairie-inspired party dresses with tiered skirts, square necklines plus bonus details like ribbons and bows, similar to that shown in the ’30s sewing pattern above.
“Flutter” sleeves were also popular in the ’30s, essentially a pleated sleeve that looks a bit like a small bird’s wing. It was a style of sleeve often imitated in “1970s does 1930s” fashions.
Why It’s Fabulous: Because high cap sleeves are a fashion risk for many so if you can pull it off, then you’re absolutely nothing short of fabulous.
My suggestion? Wear the more voluminous style of the cap sleeve if you’re a tall lady with a slender neck, since a lot of attention is going to be up in those high parts of your frame.
Shoulder-length hair should also draw some of the attention away from your larger-than-life puff sleeves, or simply opt for smaller shape for a less theatrical trend.
Source: Carbonated on Flickr
Floor-length lace dresses made a comeback to ’30s fashion because of the era’s love affair with feminine romanticism and rejection of the girl-does-boy-style flapper craze of 1920s clothing.
Without a doubt, wearing an all-lace dress was a sign of luxury and upper class social status, especially considering the Great Depression was raging and materials like rayon and recycled “feedsack” dresses (literally the material from bags of feed for farm animals) were worn by the masses.
The all-lace look was one reserved for evening affairs, however, as social changes increased women’s daily duties outside of the home and the expectations of dressing luxuriously before 5PM relaxed.
Why It’s Fabulous: Because a lady in lace is a lady who feels loved! The luxurious touch of (real) lace is not one many girls experience before their wedding days (or perhaps the bedroom, first!)
I own three gorgeous lace dresses that resemble the black Cordelian above. Unfortunately each has seen its final vintage wear, as the silk has “dead rot” meaning the fibers have lost strength over time and so with wear in today’s modern world, would ultimately tear to shreds.
Source: Ad Classix
Capes and cloaks were a part of the mysterious, almost mystical glamour evoked by 1930s fashion. It was a return to the Victorian era of wearing a cape or cloak as both fashionable and practical protection from the elements.
This outerwear trend was particularly helpful for evening wear styles. Women wore them over their dresses so as not to cover too much of their glory — but most times the cape alone was glorious enough to look at!
These magical mistresses of the cape, cloak and caplet styles weren’t wearing a style all that very new in the ’30s. In fact, every man and woman owned a cloak in the 16th century for outerwear utilitarian function.
It was the Victorians who adopted shorter styles of the cloak known as “capes” if not wearing what we know today as a proper coat, then called redingotes (source: Fashion-Era.com).
Why It’s Fabulous: Because while you could simply wear a peacoat, leather jacket or heavy sweater when the temperature dips, you’re instead wearing an alluring garment that definitely not every girl owns.
Caped ‘n chic, is what I say!
Source: Ad Classix
Silk was sexy and sensational in the ’30s. In 10 years time silk would literally be banned from use in clothing, since it was the necessary fabric to make parachutes for soldiers during World War II.
But the ’30s was pre-war and silk was pretty popular with the ladies, especially thanks to the bias cut method (which helps silk to gracefully skim the body) invented by Madeleine Vionnet in the 1920s and popularized by ’30s era designers like Madame Gres.
Why It’s Fabulous: Because wearing a silk dress is like wearing a piece of lingerie wherever you are going. The material skims the surface of your skin just so, as if with one false move you’ll expose a little too much of what lies below.
And if that isn’t sexy, I don’t know what is!
Editor’s Note: Expert insights were provided by Wearing History in the comments of this post. See below!
Source: The Vintage Traveler
We have Elsa Schiaparelli to thank for the introduction of the zipper to fashion in the ’30s.
While it was invented in 1893, the zipper was used rarely in clothing because it was seen as worn by promiscuous woman. Reason being that since a lady could remove her clothing so quickly with a zipper, that she must have been sleeping around to want such a removal device on her clothing at all!
Being the daring designer that she was, Schiaparelli changed all of that when she began using the zipper as a decorative accent to her garments, putting the “metal teeth trend” on the fashion map.
Buy It Vintage: 1930s Dressing Gown, $275
Why It’s Fabulous: Because wearing a zipper for pure decoration is true homage to one of fashion’s most illustrious designers and considering its history, a small display of fashion feminism.
The ’30s dressing gown shown above is a great example of how a zipper was treated to the front of the garment for all to see — judgement free!
Source: Advertising is Good for You
Crepe – a material made from silk that has a crisp or somethings crimpy texture – was a more popular material in the first half of the ’30s.
Crepe is a thicker material than purely woven silk and lacks its luster, appearing more as a matte coloring. Crepe dresses were perfect for 1930s daywear that was still regarded as high-fashion and luxurious.
Why It’s Fabulous: Because this style of material is nearly impossible to find in stores at these prices when made from silk. You can buy crepe polyester blends, but even then you’re going to be far pressed to find a garment as lovely and affordable as the three you see listed above.
Source: Ad Classix
Oh Elsa Schiaparelli, you did it again! She quite literally invented the color “shocking” pink, which had never been integrated into the palette of fashion before. Schiaparelli used the color, which she said was “life-giving, like all the light and the birds and the fish in the world put together, a color of China and Peru but not of the West,” according to Lisa’s History Room. as the color of the box of her perfume released in 1936, appropriately called “shocking.”
Today we call Elsa Schiaparelli’s shocking pink hot pink — like something a Barbie doll would wear. But because it was so new to the eyes of a ’30s lady, the more appropriate term was one to warn the wearer what she was about to see!
Why It’s Fabulous: Because not only does Barbie wear it but Miss Piggy loves it, and because chances are that you loved it as a little girl (I’m a sucker for fashion memories).
When worn right, you make a statement that’s not just shocking, but sensational.
Editors note - Expert insights were provided by Adeline’s Attic Vintage in the comments of this post. See below!
Source: Vintage Patterns
The halter dress was a hot commodity in ’30s fashion because like the era’s popular backless dress styles, it exposed the new “sensual” zone of a lady’s body: Her shoulder blades and backside.
The style was made popular by the designs of Madeleine Vionnet, who was also the inventor of the bias cut method.
Buy It Vintage: 1930s Burgundy Halter Dress, $315
Why It’s Fabulous: Because we often forget how amazing designers are of the past and how they popularized the styles we are wearing today.
While you may think nothing of the halter’s origins, if it weren’t for the ’30s (and its proponent, designer Madeleine Vionnet) you wouldn’t be wearing those cute halter sun dresses from H&M today.
Source: Found in Mom’s Basement
Speaking of Madeleine Vionnet (as mentioned in trend #10), we also have her to thank for the invention of perhaps the sexiest way to wear a silk dress: The bias cut method.
A phenomenal feat for a woman of her day, she invented the method in the ’20s and upon introduction it created quite the positive stir in fashion.
Described by Wikipedia to be “a technique for cutting cloth diagonal to the grain of the fabric enabling it to cling to the body while moving with the wearer,” the bias cut method was the ultimate sex appeal for a silk dress to literally cling to the frame of a lovely lady. That’s why when you see such gorgeous ladies Rita Hayworth on ’30s movie posters, they’re wearing a bias cut dress!
Why It’s Fabulous: Because you’re honoring the accomplishment of a pioneering female for her revolutionary invention that rather than hide the natural goodness of a lady’s frame with a definitive silhouette, allowed a girls’ bod to just be simply beautiful.
Source: Found in Mom’s Basement
Rival to fashion artist Elsa Schiaparelli, Coco Chanel was more of the practical designer for the ’30s era, releasing collections which catered to an upscale clientele with more conservative tastes.
Because she was so trusted in the fashion world, when she began using jersey knit in women’s suiting as early as 1916, the fashion media and its followers took attention.
It would take another decade for the knitwear trend to be embraced by the upscale woman, but because the ’30s era allowed women to be more flexible in their daywear fashions the knit suit became a big trend thanks to comfort and ease of movement.
Why It’s Fabulous: Because knit dresses and knit suits are quintessential chic without looking drab (and having to wear say, a corporate-looking wool suit).
The ’30s knitwear trend embraced knit for its solid colors, but ’70s knitwear a la Missoni mesmerized us with brilliant prints and psychedelic motifs.
Source: Vintage Ad Browser
Shoe trends didn’t change much between the 1920s and 1930s. A consistent trend between the eras were lace-up style leather oxfords with chunky heels and a round toe.
This style of shoe was fitting for the knit suits and crepe dresses that were worn by women from morning to early evening. Since a day dress was shorter than a floor-length one for evening, ’30s style oxfords were designed with taller heels and according to Vintage Dancer’s guide to 1930s and 1920s shoes, were more colorful and decorative than similar versions from previous eras.
Why It’s Fabulous: Because the heeled oxford is perhaps the most utilitarian and sexy form of a heel a girl can own.
Plus, in vintage leather and suede versions it looks like you’re wearing a pair of Italian made shoes of top notch craftsmanship and quality. Take that, expensive Frye boots!
Source: Found in Mom’s Basement
Not that expressionist hats were a new thing for the ’30s, but the trends of the decade did call for more attention-grabbing styles, especially as popularized by the strange and surreal hat styles of designer Elsa Schiaparelli (she made ice cream cone and shoe hats!).
Trendy ’30s hats were smaller in size than predecessors of previous eras (how can we forget the humongous headgear of the Edwardian period!) and were worn at a tilt on the head, often with a geometric flavor to their designs so that they looked like cones, squares, triangles, diamonds and other 3-D shapes.
Why It’s Fabulous: Because if you can successfully style an outfit wearing a hat like one of these, you rival even the hippest of church ladies rocking their holiest of headgear every Sunday morning!
Source: Morning Glory Jewelry
The economic strains of the Great Depression motivated the purchase and wear of costume jewelry to jazz up last season’s outfits that with more income in pocket, would normally have been replaced by high society ladies.
Costume jewelry was called as such because it was cheaply made and intended to be worn only for the season with one or two outfits. Coco Chanel popularized costume jewelry when she promoted the inclusion of it with the garments in her collections, therefore “completing the costume” with these faux jewels.
Why It’s Fabulous: Because costume jewelry back then is far from what I’d consider costume jewelry today (hello, cheap and crappy Claire’s).
Plus, if you have a really nice grandmother who lived during the ’50s (the second renaissance of costume jewelry) you can request a look at her collection for some finds she just may pass on to you.
More 1930s Fashion
Influence: Five 1930s Fashion Trends That Rocked the Boat
How to Dress in ’30s Fashion from Blue Velvet Vintage
Why 1930s Fashion Was Spellbinding from Frock ‘n Fabulous
1930s Vintage Movie Stars Who Inspired the Trends from Movie Maidens
1930s Fashion Explained by Head Over Heels
Shop 1930s Fashion Reproduced Styles by ModCloth
1930s Fashion Family Photographs from Your Vintage Life