21 Reasons Why You Should Wear 1940s Clothing & Trends

October 14th, 2013

1940s clothing and trends

Source: Hinesite Vintage

If one thing about 1940s clothing is for certain, it’s that the trends in America were influenced by the pressures of World War II.

It was as if for half a decade, fashion literally stopped. The war prevented high-fashion designers from designing between 1939 and 1945, and new garments were produced to show support for “fighting the good fight.” Compared to the glamorous era of the ’30s and the feminine flare of the ’50s, American ’40s fashion focused on a less-is-more conservatism in favor of patriotism.

Materials necessary for the war like wool, silk and nylon were impossible to find in the United States and outlawed from sale in the United Kingdom. So rayon, gabardine, linen and corduroy became the new materials of fashion.

“Victory” suits of shortened hems, body-skimming fits and minimal frills were made upon order of America’s War Production Board, which limited the length of skirts, jackets and pants so that fabric use was kept to a minimum to conserve textiles for war efforts. With men away from home, fashion accepted women dressing the part of “the man” whilst wearing padded blazers and pants in favor of dresses and skirts.

While a girl can easily purchase three pairs of shoes in one shopping trip today, American women in the ’40s were limited to three pairs per year. Plastic and leather shoes (again, materials necessary for wartime) were replaced in favor of cork and wooden heels.

However, 1940s clothing wasn’t just about style skimping or dressing like a man. Girls dressed like ladies in peplum skirts on dresses and coats, sequins on evening wear and pops of country-inspired prints. These were trends many women tailored themselves with sewing patterns (like from Vogue, Simplicity or Butterick) or if they were lucky enough to afford, bought new in store.

When Christian Dior introduced his “New Look” in 1947, the collection’s superfluous fabric and emphasis on a woman’s hourglass figure was such a stark contrast to the straight and narrow silhouette of less and lean ’40s clothing.

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<< SHOP NOW: 1940s vintage clothing from eBay! 

Still, it would take until the early 1950s for American fashion to step away from the masculine styling of severe suiting, sharp and somber-colored dresses and the era’s “make do and mend” motif to embrace the return of luxurious feminine couture.It’s clear that 1940s clothing trends stem from a period of sober style, but for so many contemporary women remains one of their favorite fashion eras.

Why do you think this is? Why does the ’40s remain one of the most popular decades of fashion?

Share your thoughts in the comments below the post, or by saying hello on TwitterFacebookInstagram or by subscribing to my newsletter!

xx, SD

1940s CLOTHING TRENDS 

Feel free to scroll through the post to see all of the 1940s clothing trends, or click any of the links below to be taken immediately to the text within the article.

#1: Pussycat Bow Blouses

#2: Sportswear

#3: Hollywood Glam

#4: Bolero Jackets

#5: Wedding Suits

#6: Shoulder Pads

#7: Pencil Skirts

#8: Fitted Sweaters

#9: Peplums

#10: The Victory Suit

#11: Trousers

#12: Patriotic Print

#13: Plaid Print

#14: Gingham Print

#15: Hawaiian Print

#16: Novelty Print

#17: Rayon

#18: Gabardine

#19: Taffeta

#20: Decorative Sequins

#20: CC41 Dresses

’40s Clothing Trends #1: Pussycat Bows

40s vintage sewing pattern for pussycat blouses

Source: Etsy

Wearing separates (versus one dress all day, everyday) became popular in the ’40s, and pussycat bow blouses were paired with pencil skirts and padded blazers with a pair of Spectator pattern heels.

Pussycat bows are similar to today’s ascot blouses, except a pussycat blouse is literally a fluffy bow while an ascot more closely resembles a scarf.

40s clothes pussycat blouses

Buy It Vintage: ’40s Gingham Print Pussycat Bow Blouse, $44 / ’40s Sheer Pink Pussycat Bow Blouse, $59

Your Modern Reason: Because a pussycat blouse is perfect paired with a pencil skirt for the 21st century office, plus it’s all Peggy from Mad Men wore during the first few seasons of the show.

’40s Clothing Trend #2: Sportswear

A 1940s clothing fashion advertisement.

Source: Vintage Ad Browser 

Sportswear was worn when spending time outside or playing social sports.

Outfits for the beach, for the tennis courts or even going for a walk on the boardwalk were considered “sportswear” in the ’40s because they were casual cotton outfits for sun, fun and dressing down. The trend of sportswear was particularly rampant on the west coast, where four-seasons-of-nice obviously influenced fashion toward sunwear.

40s clothes sportswear playsuits

Buy It Vintage: ’40s Floral White Playsuit (sold) / ’40s Gingham Print Romper, $170

 Your Modern Reason: Because yesterday’s sportswear is today’s sexy wear!

A ’40s playsuit becomes a killer crop top and skirt, and a gingham romper is rockin’ for next summer’s music festival. Don’t tell me you don’t love both looks above — both look so modern and wearable for summer 2013 and beyond.

’40s Clothing Trend #3: Hollywood Glam

40s vintage clothing ad glam dress

Source: Memory Store Fashions

Hollywood glamour was everything, and so we owe the stylists of Rita Hayworth, Greta Garbo and Jean Harlow a huge thank you for inspiring women of the era to wear floor-swept dresses in luxurious materials and sensual necklines.

40s clothes hollywood glam black dresses

Buy It Vintage: ’40s Black Velvet Column Dress, $55 / ’40s Black Spaghetti Strap Dress, $174

Your Modern Reason: Because you’ll look a helluva lot better than every girl at the party, and I swear you’ll only have spent half of what she did for a discounted dress that was (ahem) made in China.

’40s Clothing Trend #4: Bolero Jackets

40s sewing pattern bolero jacket

Source: Etsy 

The Spanish-inspired design (Google search a matador to see what I mean) was popular in the ’40s since it used less material and hit the waistline of the era’s similarly popular high-waisted pencil skirts.

A bolero jacket, pussycat blouse and pencil skirt with wooden heels is a great example of a classic ’40s look.

40s clothes bolero jackets

 Buy It Vintage: ’40s Plaid Bolero Jacket, $88 / ’40s Black Bolero Jacket, $88

Your Modern Reason: Because with such a chic cut you won’t feel like you’re wearing a blazer, so you can wear one to work and play professional fashion hooky!

’40s Clothing Trend #5: Wedding Suits

vintage wedding dresses

Source: (left)  El Vocke Ozimek / Her Parent’s September 12th, 1942 — (right) Miss Match China / Her Grandmother during WWII

When wartime weddings were held, women opted for a sharp suit from their closets to wear versus a taffeta and tulle ensemble expected from women before them.

Not every woman wore a wedding suit, but if she was of the patriotic (or penny saving) type, then chances are she wasn’t wearing a white wedding gown on her big day. The wedding suit look was even more appropriate if her husband was a soldier, as he would have been married in uniform.

40s clothes wedding suit trend

Buy It Vintage: ’40s White Eyelet Two-Piece Outfit, $148 / ’40s Khaki Brown Suit, $124

Your Modern Reason: Because a woman in a white suit can get away with anything (except spilled juice). Wear one to your next big meeting and I swear, the boys will be bending over asking for your love.

’40s Clothing Trend #6: Shoulder Pads

40s clothing ad wide shoulders

Source: Books 0977Sydney’s Vintage Clothing 

The wide shoulder (hence shoulder padding) was embraced to further accentuate the decade’s obsession with a teeny tiny waist, which was made further possible by shape wear like corsets, girdles and other firming devices popular in the ’40s.

The shoulder pad was just another example of how women dressed in more severe, masculine inspired styles during the early to mid ’40s. This straight and narrow silhouette, with a wide shoulder and a teeny tiny waist, would be trumped by Christian Dior’s H-figure “New Look” that became popular in ’50s fashion.

40s clothes shoulder pads

Buy It Vintage: ’40s Black Padded Blazer, $65 / ’40s Mauve Evening Dress with Padded Jacket, $145

Your Modern Reason: Because a girl in shoulder pads is boss. Pair a padded blazer with skinny pants or leggings below and the tallest pair of heels you can find, and you’ll definitely knock down whatever’s in your way (football not included).

’40s Clothing Trend #7: Pencil Skirts

40s sewing pattern for pencil skirts

Source: Etsy

The pencil skirt was the era’s most extreme example of austere dressing. Cut straight and fit taut to the bod, the pencil skirt was a declaration of style sobriety that was more functional than fashionable.

40s clothes pencil skirts

Buy It Vintage: ’40s Blue Pencil Skirt, $41 / ’40s Geometric Print Pencil Skirt, $68

Your Modern Reason: Because no one who wears a pencil skirt is ever criticized. You look polished, you look professional, you look pretty dang good. And if you can’t go wrong with a pencil skirt, then who really needs an erasure?

’40s Clothing Trends #8: Sweaters

A 1940s clothing fashion advertisement.

Source: Vintage Ad Browser 

The fitted sweater was marketed to both sexes as the every-season- comfy-cover-up. Worn for everyday fashion to lounging at ski resorts, the styles were handknit in a variety of whimsical, seasonal and colorful design.

Body-hugging sweaters like those shown below were first popularized by Lana Turner in the movie They Won’t Forget. She became known as “The Sweater Girl” and a pin-up starlet since that cozy sweater was so tightly fit to the chest!

40s clothes sweaters

Buy It Vintage: ’40s White Sequin Neck Sweater, $44 / ’40s Green-Yellow Colorblock Sweater, $48

Your Modern Reason: Because this oversize sweater and leggings business has got to stop eventually.

If you’re like me and you desire some softness on the chest and not hanging from it, then a ’40s cropped knitted top is exactly what we both need. Stat.

’40s Clothing Trend #9: Peplums

40s sewing pattern for peplum dresses

Source: Etsy 

Best described as a short over skirt attached to another clothing item, the “peplum” was a popular style accent for dresses and skirts in the ’40s.

Why it was called the peplum I have yet to figure out, but one things for sure: This skirt over a skirt drew even more attention to the wearer’s preferred teeny tiny waist. Call it a devious device or just call it style smart: The peplum is pretty rad.

40s clothes peplums

Buy It Vintage: ‘40s Black Peplum Jacket, $148 / ’40s Peplum Pink Dress, $52

Your Modern Reason: When everyone compliments your outfit, you can reply “Thank you! I love peplums too!” and when they ask “What the heck a peplum is?” you can wow them with your vintage fashion knowledge about the ’40s (you can thank me later).

Plus, according to the fashion Gods at Vogue UK, the peplum was way big for 2012.

’40s Clothing Trend #10: The Victory Suit

A 1940s clothing fashion advertisement.

Source: Vintage Ad Browser

The Victory Suit was marketing jargon for suits that were made from less material and decorative features to conserve for the war.

Don’t confused the Victory Suit with the “utility suit,” which was the UK’s more strict version of what a patriotic World War II suit should be. These were often made from men’s suiting, who had left for the war and therefore left their good clothes in closets behind. So rather than make a new style of more conservative clothing, women in the UK made a utility suit from pre-existing materials because their coupon system strongly prevented them from buying anything new.

The American Victory Suit was designed without extraneous styling.  There are little pleats, vents, ruffles, or cuffs. The bottom of the jacket is cut away at an angle to conserve fabric. Even the pockets are likely to be simple decorative flaps as they were also discouraged to avoid wasting fabric.

The Victory Suit was a new silhouette for the era that is best described with the three S’s of “sober, severe and sharp.”

40s clothes victory suits

Buy It Vintage: ’40s Navy Suit, $160 / ’40s Red Checkered Suit, $124

Your Modern Reason: Because you get business done, and wearing a Victory suit isn’t only a cue that you’re a winner (hence the name) but that you dress like one, too.

As if you needed more convincing to rock your ’40s suit, the Victory suit was replicated in the ’80s and renamed the “Power” suit. Bam.

’40s Clothing Trend #11: Trousers

A 1940s clothing fashion advertisement.

Source: Vintage Ad Browser

The ’40s woman wore pants mostly for work (as many women took over men’s jobs who had become soldiers), for home and for outdoor play (as illustrated in the Peck & Peck ad above).

While women weren’t quite to the leggings-as-pants stage in the ’40s, more and more brands began to market different cuts, colors and style of pants to women as casual daywear worn for occasions the ’40s society had deemed appropriate for such a masculine style of dressing.

40s clothes pants

Buy It Vintage: ’40s Black Rayon Pants, $145 / ’40s High-Waisted Capri Hiking Pants, $58

Your Modern Reason: Because we take wearing pants for granted. In fact, we dress so casually today that American suburbia is nothing but women wearing jeans, pants, yoga sweats and other two-legged garments.

So put on a pair of pretty pants from the ’40s (cotton capris to silk palazzos to a pair of sturdy riding jodhpurs) to honor how far fashion has come.

’40s Clothing Trend #12: Patriotic Print

40s vintage clothing ad showing patriotic prints

Source: Tuppenceha Penny Blog 

Not only did women wear less and make do with more during World War II in order to conserve fabric and demonstrate patriotism, but they added deliberate color to their fashion duty with designs in red, white and blue.

These weren’t dresses worn on just the 4th of July, but whenever and wherever as a woman’s demonstration of her American allegiance. Sewing patterns instructed women to use materials of the states-supporting colorway — down to their “Old Glory” design aprons! 

40s clothes patriotic prints

Buy It Vintage: Red, White, Blue Dress, $80 / Red, White, Blue Sailor Collar with Buttons Dress, $168

Your Modern Reason: Because as if looking simply adorable isn’t reason enough, you can wear these dresses at least 6 times a year when the US likes to celebrate just how awesome it is: the 4th, Labor Day, Columbus Day, Thanksgiving, President’s Day, and Memorial Day.

Plus with Uncle Sam so distracted by your pretty pin-up style, you could get away with tax invasion wearing a piece of All-American vintage awesome (wink).

’40s Clothing Trend #13: Plaid Print

A 1940s clothing fashion advertisement.

Source: Vintage Ad Browser 

The decade loved its country prints, and plaid was obviously the perfect piece of print for the lad or lady looking to fit in with countryside chic. Traditional plaid was left to the boys, while the girls got away with wearing plaid in bright and brilliant hues — think technicolor dream plaid, only about two decades too soon!

40s clothes plaid print

Buy It Vintage: ’40s Bright Plaid Skirt, $65 / ’40s Drop Waist Americana Plaid Dress, $112

Your Modern Reason: Because plaid is every bad girl’s pretty priceless cover-up.

Think about it: Our modern perspective of plaid is schoolgirl sweet. But behind every schoolgirl is a sassy sister who just knows how to work the system and at such affordable prices like the vintage examples shown above, who wouldn’t want to invest in a little plaid protection?

’40s Clothing Trend #14: Gingham Print

40s clothing ad for gingham

Source: Elegant Musings

Another country-inspired print trend of the ’40s was gingham.

Whether in classic red or darker shades of blue and green, the checkered print was a daywear standby on buttoned cotton blouses and the dresses of happy, humble housewives.

40s clothes gingham print

Buy It Vintage: ’40s Red Gingham Dress, $165 / ’40s Black Gingham Dress, $64

Your Modern Reason: Because gingham isn’t just for table cloths or going on a picnic. To dress pin-up without the Victory rolls and scarlet lips, a gingham dress will get the job done minus the beauty hassle.

’40s Clothing Trend #15: Hawaiian Print

40s clothing Hawaiian print

Source:  UCD Text Styles / Dressing Vintage

The ladies of America’s west coast wore Hawaiian inspired prints and tiki motifs in their year-round wardrobes, including wrap skirts, bathing suits and halter dresses for fun in the sun.

The west coast had a more casual style of dressing than the trend-focused and seasonally influenced east, which unless on vacation were lesser participants of the island style trend.

40s clothes hawiaan dresses

Buy It Vintage: ’40s Hawaiian Tiki Halter Dress, $128 / ’40s Watercolor Hawaiian Maxi, $490

Your Modern Reason: Because if a middle aged man can wear a Hawaiian print shirt and be the life of the party, why can’t you were a Hawaiian print dress and be the same?

’40s Clothing Trend #16: Novelty Print

40s vintage clothing ad novelty print

Source: Elegant Musings 

Novelty prints are a part of the era’s “narrative fashion” trend. These were prints that told a story with whimsical designs of figures, animals, plants, people and other lively bits. These were the prints intended to inspire discussion and connection between the wearer and those she met — hence, why they were also called conversation”prints.

40s clothes novelty print

Buy It Vintage: ’40s Indian Shiva Print Dress, $95 /  ’40s Novelty Print “Portrait” Dress

Your Modern Reason: Because you know you want an excuse to wear dress with puppies, clowns or umbrellas on it (all of which I’ve seen on ’40s dresses!).

’40s Clothing Trend #17: Rayon

40s vintage clothing ad rayon dresses

Source: Glass of Fashion

Rayon was a popular fabric used to make dresses in the ’40s because materials like wool, nylon and silk were difficult to purchase in the United States during World War II and literally impossible in the United Kingdom. Reason being that wool was used to make soldier’s uniforms and silk was necessary for parachutes.

Rationing rules in the US and the UK were different because of the resources each country had available. While the English were limited to approximately 3 new outfits per year purchased on a point system with coupons, Americans styles simply changed to reflect higher hemlines, no pockets, somber coloring and limited adornment.

That’s why the trend of the ’40s rayon dress actually has origins in the United States — not the United Kingdom. Women in the US could buy or make dozens of rayon dresses if they pleased, while the women of the UK could hardly buy a new dress once a year.

40s clothes rayon dresses

Buy It Vintage: ’40s Rayon Floral Dress, (sold) / ’40s Mustard Rayon Dress, $124.99

Your Modern Reason: Because rayon is a heck of a lot nicer than cotton or polyester – hence why a ’40s rayon dress lives today. It was built to last!

’40s Clothing Trend #18: Gabardine

40s vintage ad for gabardine

Source: Flickr 

Gabardine was used as a substitute for wool, which was rationed for World War II. The copycat material was used for women’s suiting made new in America during World War II.

Made from worsted wool or cotton and polyester blends, its woven in such a way to resembles the fiber of wool without feeling like it. Gabardine was invented by Thomas Burberry in 1879, founder of the luxury brand we know today by the same last name.

40s clothes gabardine

Buy It Vintage: ’40s Brown Gabardine Blazer, $45 / ’40s Red Pleated Gabardine Skirt, $59.99

Your Modern Reason: Because no other girl has gabardine in their closet. Gaba Gaba whaaaaaat? 

’40s Clothing Trend #19: Taffeta

40s vintage clothing ad of taffeta dress

Source: Suite 101

Taffeta was used to make evening dresses and upscale day dresses (like the shirtwaist dresses shown below) for the ’40s lady of luxe. The shiny material is made from synthetic fibers, although blends pre and post World War II could be made from a percentage of silk as well.

The dramatic structured look of ’40s evening wear was made possible by taffeta because the pleats, contours and rise of the fabric stuck, especially when paired with volume-enhancing crinoline below.

taffetta '40s dresses

Buy It Now: ’40s Taffeta Shirtwaist Dress, $140 / ’40s Midnight Blue Shirtwaist Dress, $85

Your Modern Reason: Because you’re going to feel like a billion bucks wearing 1940s taffeta, considering it was woven in France, Italy or Japan. Today taffeta is made on looms in Bangladesh or India.

’40s Clothing Trend #20: Decorative Sequins

rita hayworth wearing sequins in the 1940s

Source: Rita Hayworth in Gilda, Columbia Pictures

The War Production Board of America restricted the amount of material used to make new clothing, but it didn’t restrict the use of shiny, spectacular sequins.

So while voluminous shaping and ball-ready gowns were frowned down upon, evening wear still evoked extravagance with the design of surface sequins. Sequin treatment in the ’40s was typically limited to a small part of the garment along the neck and on the chest.

40s clothes surface decoration with sequins

Buy It Vintage: ’40s Peplum Sequined Dress, $118 / ’40s Sequin Cocktail Dress with Waist Tie, $138

Your Modern Reason: Because girls who wear sequins have more fun, and because you can gt away with wearing sequins by day when they’re simply on the surface of a chic black dress!

’40s Clothing Trend #21: CC41 Clothing Labels

cc41 clothing label from a '40s dress

As a bonus to this article, I wanted to shed some light on the fashions of the United Kingdom during World War II.

Like the “War Production Board” of the US, the CC41 (Controlled Commodity 41) labeled garments produced under governmental restrictions that ensured manufacturers adhered to design guidelines in order to conserve materials for war efforts.

The 41 represents the year the restrictions were put into place, but not necessarily the year this dress was produced. The tag was used on clothing through 1952.

Unlike the US, women of Great Britain purchased garments using coupons distributed by the government for controlled purchase of food, clothing, oil and other essential goods. Despite the production of new clothing in the UK during WWII, the amount of it was much less than non-war years considering purchase opportunity by the public was so limited.

40s clothing united kingdom cc41 label dresses

Buy It Vintage: ’40s CC41 Label Mustard & Black Dress, $107  (by the authors of Wearable Vintage Fashion)

Your Modern Reason: Because it’s a collectors item, and baby girl that Gucci status symbol bag ain’t gonna last as long as this ’40s dress will!

 

MORE 1940s CLOTHING

1940-1945: World War Two Fashion for the Patriotic Woman
DRESSES: 5 Amazing ’40s Dresses that Represent ’40s Style
HISTORY: Why ’40s Fashion Is Still Relevant Today

FROM OUR PARTNERS

TIMELINE: Everything You Wanted to Know About 1940s Fashion Trends
ABROAD: How World War II Dictated ’40s Fashion Trends in the UK
PINTEREST: All the ’40s Clothing You Ever Wanted (or Needed!) to See
BUY: ’40s Clothing You Can Buy from Paper Past Vintage

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37 Comments

  1. Great article, Sammy!
    Love the 40s fashions. The perfect decade for a variety of stylish and classy hats!
    http://www.etsy.com/shop/TheVintageHatShop?section_id=7483554

    [Reply]

    Sammy Reply:

    Cindy thank you so much for sharing this! I thought about including accessories but then the article would have been 50 pieces long ;-) In the future when I begin focusing on accessories I look forward to featuring your ’40s hats!

    [Reply]

  2. Another great article, Sammy! I love 40s clothes; I only have one piece, but I really do adore it and will definitely look for more.

    [Reply]

    Sammy Reply:

    Gracey, you know what would be great for you are ’40s hats. Actually! Your height calls for it. Check out the link above this, Cindy is an amazing Etsy seller of vintage hats. Her shop shines. Like you ;-)

    [Reply]

  3. Wooow! Thank you very much for this fantastic article and for featuring my 40s dress :o)
    Best wishes from Germany,
    Fräulein Marlène

    [Reply]

    Sammy Reply:

    Absolutely! So honored to spread ’40s vintage love!

    [Reply]

  4. Hey Sammy!

    Thanks for spreading the vintage love, you have such an amazing blog and we are so flattered to be featured on it!

    Keep up the great work,
    N&H

    [Reply]

    Sammy Reply:

    Thank you so much, N&H! Appreciate the hello. Can’t wait to check back and see new vintage loves in the shop!

    [Reply]

  5. Tova says:

    I agree with the 40s hats comment– ’40s hats are a definite favorite of mine for personal wear, but the entire decade is my favorite for clothes as well. It’s amazing how much style evolved out of necessity, and I find that pieces from the 1940s are just as elegant and wearable now as they ever were!

    [Reply]

    Sammy Reply:

    hey Tova! ;-)

    I can definitely see you in a ’40s hat, as a matter of fact I think I actually HAVE! Yes I need to do a round up of just accessories for all the decades next. I am focused on clothing first. It is really unbelievable how ’40s fashion was SO constrained but much loved today. Are we conservative dressers nowadays?! I don’t know!

    [Reply]

  6. Edra says:

    I love this post! Beautiful photos and great comments.

    I have a beautiful 40s novelty print dress in my shop (fourstoryvintage), as well as an Emma Domb pink taffeta gown!
    https://www.etsy.com/listing/100037010/1940s-40s-novelty-print-dress-silk-

    [Reply]

    Sammy Reply:

    Edra thank you so much for commenting and sharing this gorgeous ’40s lady! I am awestruck by the square neck. I must search your shop now for Emma Domb. I really should do posts in the future on designers of the decades. Thank you for inspiring xx

    [Reply]

    Lorraine at Storied Vintage Reply:

    Love your Emma! I have two in my shop right now. Amazing details! http://www.etsy.com/shop/StoriedVintage2/search?search_query=emma+domb&order=date_desc&view_type=gallery&ref=shop_search

    [Reply]

  7. Chris says:

    Ohhhhh SO wonderful! I could live here! Thank you so much for including me in this fantastic Swing Era paradise!!

    [Reply]

    Sammy Davis Vintage Reply:

    Thank you for allowing me to do so! ;-)

    [Reply]

  8. Hannah says:

    Just love this post Sammy! so happy to have our plaid skirt included along with all these great beauties!
    Such a lovely informative fun read! Personally I’m a sucker for 40s suits & shoes!!

    [Reply]

    Sammy Davis Vintage Reply:

    Hannah thank you so much for doing what you do, and for spreading ’40s vintage love!

    [Reply]

  9. I love the 40s and have some beautiful tailored jackets, blouses as well as shoes and bags (snakeskin/alligator are another example of materials used as an alternative because of war rations) from that era in my shop: http://etsy.me/R8AORu

    As always, Thanks for this post Sammy!

    [Reply]

    Sammy Davis Vintage Reply:

    Thank YOU for sharing what’s in your shop now! yay!

    I did not know that about alligator and snakeskin. Is that ironic, or is it just me?

    [Reply]

    Circus Freak Vintage Reply:

    I think it seems ironic because now those materials are more luxurious but they were used because leather was needed for the military. Glad I could add to the pool of vintage knowledge :) You can check out the 40s collage and history page on my site:
    http://www.circusfreakvintage.com/1940s/

    Thanks again for this great blog!

    [Reply]

  10. Lauren says:

    What a great blog post! I love all of the varios examples.
    What I have personally loved (since way back when I was in high school in the early 1990s) about 1940s fashion is how wearable it is, the skirts aren’t too long or too full and the prints aren’t too garish or bright. Everything is more pulled back and that makes it easier to wear in modern life, I think. That and I am 5’5 tall so most 1940s dresses are a good length for me because of the fabric restrictions that were in place. :)

    [Reply]

    Sammy Davis Vintage Reply:

    I would imagine 5’5″ is the perfect height for just about any vintage era! ;-) As for the styles being more modern for today, I agree. Not that there aren’t “loco looks” out there today but for vintage newbies the ’40s is safe and classic. I on the other hand like the challenge of a ’60s or ’70s print ;-)

    [Reply]

  11. Jane says:

    Wow, thankyou so much for sharing this! So useful! I was just looking at this dress on Etsy:

    http://www.etsy.com/listing/110135054/1940s-navy-dress-with-peplum-incredible

    and I had no clue what rayon was! Now I know! It seems that women in the 1940s really concentrated on the cut of garments (not that I would really know).

    Thankyou!

    [Reply]

    Sammy Davis Vintage Reply:

    The era absolutely did, Jane. It was because of conserving fabrics as well — so the slender lines were not only feminine, but forced! That dress is a delight! And a true find considering its sizing.

    [Reply]

  12. Nikki says:

    The late 30s – mid 40s are one of my absolute favorite clothing eras. I love the slender lines & small feminine flairs (peplums, pintucks, etc). Thanks so much for featuring Le Mollusque’s pencil skirt & sequined dress in this fabulous collection!

    [Reply]

    Sammy Davis Vintage Reply:

    Thank you, Le Mollusque, for doing what you do!

    [Reply]

  13. Katty says:

    A wonderful article for a wonderful decade! Thanks for including our blue pencil skirt. It really is the quintessential shape!

    Best,

    Katty

    [Reply]

    Sammy Reply:

    No problem, Katty! Thank you for taking the time to list and give her a happy home. I know she will find it with a ’40s vintage lover soon. :-)

    [Reply]

  14. It’s interesting to note how much the social issues of the time changed fashion; the shorter hemlines, the acceptance of pants on women, and more masculine silhouettes. I’ve always been impressed with that generation’s willingness to sacrifice on behalf of the war effort. Can you imagine if the government tried to tell today’s women they could only buy three pairs of shoes a year?!

    [Reply]

  15. katieslullaby says:

    I love 30’s, 40’s and 50’s fashion. I was lucky to grow up in a situation where I was able to get lots of first hand advice from my mom and grandmothers regarding the fashions as they knew them.

    Your article tickled a lot of old memory cells for me!

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  16. This is very interesting post..and nice review about this article..this is looking awesome..You doing great job..thanks for sharing here.

    [Reply]

  17. Amber says:

    You’ve wrapped the 40s up in one beautifully sequined, nipped waist, taffeta package. I LOVE all of the original photographs. I’m so sorry it took me so long to shuffle over here and check it out. Thanks for including my dress!

    XO,
    Amber

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  18. Emma says:

    Great article and really informative! I loved all the pictures. It was especially interesting seeing the advertisements of the period alongside actual vintage clothing.
    One thing though, gaberdine is actually the name of the weave not the content of the fabric.

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  20. haydenbridal says:

    very nice dress!I like it

    [Reply]

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