Last July I released the survey, “Your Experiences Shopping for Vintage Online” to connect with the online vintage customer community and learn more about their thoughts, opinions and concerns behind shopping for vintage online. I gathered this information to give vintage sellers so that – based on their own analysis of results – make changes to their online shops and selling strategy to better serve #vintagelovers everywhere.
The number one frustration I hear from vintage sellers is that there are too many things to do in the day. …
On Wednesday, July 17th I hosted a networking and instructional event, “SEO for Etsy Sellers,” at the Etsy Labs in Dumbo, Brooklyn. The event was attended by 17 members of the NYC Vintage Sellers Team on Etsy, which I co-founded with Simone Hines of Erstwhile Style. Thank you to Etsy for providing event space and to Diane Dulgerian Photography for snapping pictures of the instruction and socializing!
Beyond finding, mending, cleaning, photographing, listing and shipping inventory, vintage sellers are forced to be workaholics if they want to grow and ultimately, make the money they need to live a balanced, healthy and prosperous life. So to help realize your greatest power within and how to shift from stressful fear to patient focus in any moment, this post reveals 5 quick shifts to use when you’re feeling overwhelmed.
An Etsy shop can’t be “found” unless it’s SEO-optimized. SEO is writing your shop description, about page, titles, listing descriptions and more so that they include the best keywords allowing for the greatest amount of potential eyeballs landing on your listings and exploring your shop to see what else you have for sale. An SEO-optimized shop attracts customers without tweeting, Facebooking, Instagramming having to send a single smoke signal about it.
While selling vintage may look like all fun and games, there’s serious work to be done before any golden reward (i.e. profits) can be achieved. That’s why I surveyed 138 vintage sellers on the problems and daily dilemmas which face their shops. Here are the results from the digital survey via SurveyMonkey, including bar graphs, comments and percentages highlighting the struggles behind selling vintage clothing online.